Branding

The performing arts tell wonderful stories. But what is the story told by your organization itself? How do you begin telling it long before your performers even take the stage? Buster-Elsie builds resonant, tactile brand identities for the performing arts industry that bring these stories to life.

A Buster-Elsie brand entices, engages and excites the audiences your organization wants to reach, and strengthens their connection with the work your performances present. Our strategy begins with your organization’s mission, history and vision, and develops a design environment from that context to enhance and complete the experience for your talent, sponsors and patrons. From an integrated visual suite of logos, signage and collateral materials, to an interactive media presence, to the selection of relevant works to present in your organization’s performances, Buster-Elsie’s identity campaigns can help you tell your story in ways you never dreamed possible.

Buster-Elsie also offers expertise in branding special events, themed series and arts festivals, bringing the same cohesive approach to these productions’ identities that we use in developing compelling organizational brands for our arts clients.